In the tech industry, privacy concerns have always been the Sword of Damocles hanging over major companies. Recently, the collaboration plan between Apple and Meta fell through due to privacy issues, which has not only attracted widespread attention in the industry but also prompted new thoughts about the future development of AI technology.

Apple's Attempt at Collaboration with Meta

In March of this year, Meta and Apple had a brief discussion about a possible collaboration, but the negotiations did not make substantial progress. It is reported that Apple did not intend to integrate Meta's large language model (LLM) into the iOS system. Last weekend, The Wall Street Journal hinted that the two sides were actively discussing the integration of Facebook's large language model, Llama, into the "Apple Intelligence" feature of iOS 18, but the latest report from Bloomberg indicates that Apple has never seriously considered collaborating with Meta.

Privacy Issues as the Key Disagreement

Preliminary negotiations took place while Apple was also discussing with OpenAI and Google's parent company, Alphabet. However, Apple ultimately decided not to proceed with more formal discussions, citing "Apple's belief that Meta's privacy protection measures are not strict enough." This indicates that privacy issues hold an important position in Apple's decision-making.

Apple's Choices and Future Layout

Despite the failed collaboration with Meta, Apple has reached an agreement with OpenAI to integrate ChatGPT into iOS 18, iPadOS 18, and macOS Sequoia. Users can choose to enable ChatGPT, and when encountering complex needs, Siri can hand over these demands to the more powerful ChatGPT for processing. In addition, Apple is also cooperating with Google to plan the integration of the large language model Gemini into its operating system and is in discussions with the AI company Anthropic.


Today, with the rapid development of AI technology, privacy issues will undoubtedly become a challenge that major tech companies must face. The collapse of the collaboration between Apple and Meta shows Apple's firm stance on privacy protection. In the future, we look forward to seeing more companies promote innovation and development of AI technology while protecting user privacy.

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