At the just concluded WWDC 2024, Apple Inc. not only unveiled the highly anticipated iOS 18 and macOS 15 systems but also introduced a revolutionary new feature—"Apple Intelligence". This is not just a suite of tools based on artificial intelligence, but also a bold attempt by Apple in the field of AI. Craig Federighi, Vice President of Software Engineering, disclosed more details about this feature and Apple's plans to introduce it to the Chinese market in an interview with Fast Company.
"Apple Intelligence": A New Era of AI-Assisted Features
"Apple Intelligence" will bring a series of unprecedented AI-assisted features to users. From text rewriting, information summarization to the generation of images and even emojis, these features will undoubtedly greatly enhance users' work efficiency and creativity. More excitingly, Siri will also become smarter with the update of AI, being able to understand the context of screen content and allowing users to control more aspects of the device.
The Perfect Combination of Device-Side and Cloud
Apple has adopted a combination of device-side and cloud processing in "Apple Intelligence", which not only ensures the efficient operation of the function but also achieves the ultimate in privacy protection. The cooperation with OpenAI, integrating ChatGPT into Siri, has further elevated Apple's AI capabilities to a new level.
User Privacy: Apple's Firm Commitment
When processing user requests, Siri will first attempt to use the device-side "Apple Intelligence" to respond. When encountering questions that cannot be answered, Siri will seek the user's consent before sending the request to the cloud-based ChatGPT for processing. In this process, Apple has developed a method that can encrypt and destroy data requests after processing, ensuring the security of user privacy information.
Outlook for the Chinese Market
The Chinese market is crucial for Apple. Federighi said that Apple is actively exploring ways to introduce "Apple Intelligence" to the Chinese market. Although there is no specific timetable at present, it is undoubtedly an important direction for Apple's future development.
Future Outlook: Smarter Siri and Support for Third-Party Models
Federighi also mentioned that Apple plans to add support for more third-party language models in the future, allowing users to choose the most suitable model according to their own needs. At the same time, he expects future chips to run more massive language models, but also emphasized the importance of online models because they can provide users with the latest information.
Conclusion
The launch of "Apple Intelligence" is not only a major breakthrough for Apple in the field of AI, but also a profound impact on the entire technology industry. With the continuous improvement and promotion of this feature, we have reason to believe that it will bring a more intelligent and convenient lifestyle to users, and also promote the entire industry to develop towards a more intelligent direction. China, as an important market for Apple, we look forward to the early arrival of "Apple Intelligence" to bring a revolutionary experience to hundreds of millions of users.